Idea

Make the packaging as clean and revelevant to the product as possible, differentiating each instrument by a metal color, being silver for the electric guitar, bronze for the acoustic guitar and gold for the electric bass.

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The logo should emphasize the double "ee" in SEXEE, which is a benefit the brand gives to their clients, the double "e" strings that come with the package.  

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Challenge

create a logo mark and packaging design for SEXEE guitar strings.

 

The overall personality of the designs should be relevant to the target audience and have a unique “stand out” when in store.

Sexee  Campaign