cooperation: Alejandra Vidal CW
Cornetto Campaign
Challenge
Get more people to share Cornetto with an activation that can turn out to be a digital campaign.
Idea
Cornetto focuses on the Lovestruck, the hyper-connected teenagers who crave to discover and experience love. To reach their audience we decided to make an
Anti - Bullying event at an environment
that they would be comfortable in, with games and free Cornetto samples.
At the event we would introduce a Cornetto APP, that would connect with other apps that they use to send messages (WhatsApp, iMessage, Facebook messenger...). The app will scan those messages and collect nice words and phrases that you send to your friends and give you points that eventually would turn into discounts for Cornetto ice creams. But the app also recognizes the mean words and phrases and discount your points.
With this, we would bring awareness to the Anti - Bullying cause and have them share more Cornettos with their loved ones.
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